Contact: Andrew Sarnoff
DR. SARNOFF AND DR. GOTKIN INTRODUCE
BREAKTHROUGH TECHNOLOGY IN LASER SKIN RESURFACING
It's All About the DOT!
New York – March 31, 2008 – From the hills of Tuscany to the island of Manhattan comes the new "Ferrari" of lasers that can dramatically improve the texture and appearance of the skin: the SmartXide DOT™ , affectionately known as the Smart Dot.
DOT Therapy, known as Dermal Optical Thermolysis, delivers precise amounts of carbon dioxide (CO2) laser energy. Unlike traditional laser resurfacing, where the entire canvas of the targeted area of skin is treated, the Smart Dot laser beam delivers light in a stippled fashion, ablating miniscule areas without damaging the surrounding skin.
The laser gently treats the skin in a "polka dot" pattern, sparing the bridges of normal skin that lie in between the areas that are "zapped" by the laser. The islands of skin that remain untouched by the Smart Dot are the key to rapid healing, because the entire epidermis is not ablated by the laser. In many cases, instantaneous skin tightening is seen after a single session.
Deborah S. Sarnoff, M.D., a board-certified dermatologist and Associate Clinical Professor of Dermatology at New York University Medical School, is among the first skincare specialists in the U.S. to use DOT Therapy. "This remarkable, revolutionary procedure also stimulates your skin to produce its own fresh collagen, and a result, new, rejuvenated skin is born," said Dr. Sarnoff.
Smart Dot procedures are effective, quick, virtually painless, bloodless and well tolerated. According to Robert H. Gotkin, M.D., a board-certified plastic surgeon voted one of the Top Doctors in New York, "The Smart Dot provides all the benefits of the traditional CO2 laser without all the old negatives - no need for anesthesia or IV sedation, no significant downtime, no extended redness or prolonged discomfort."
DOT Therapy produces dramatic results in the treatment of fine lines, wrinkles and acne scars on the face - it can also be used on almost any area of the body, including the hands, neck, décolletage, forearms and legs.
DOT Therapy's innovative new technology also allows the physician a greater level of precision and control, enabling doctors to customize the treatment for the patient. "The effectiveness of DOT Therapy is unparalleled and what makes it so special is its versatility. My patients are thrilled that we can customize the treatments to meet their exact skin requirements. The results are extraordinary and the downtime is so minimal that my patients can receive a treatment on a Friday and be back to work on Monday looking radiant," said Dr. Sarnoff.
About Dr. Sarnoff and Dr. Gotkin
Deborah S. Sarnoff, M.D. and Robert H. Gotkin, M.D., have offices in Manhattan at 625 Park Avenue and on Long Island at 31 Northern Boulevard, Greenvale. Dr. Sarnoff and Dr. Gotkin are available for interviews or filming of the procedure by individual arrangement.
"I was pampered and treated to the highest quality care. And I was able to look great for my meeting later that afternoon."